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Case Studies / Jain Irrigation Systems Ltd.
A website chatbot that answers questions and creates the lead in Zoho CRM
Cube Yogi built a custom AI assistant for jains.com. Visitors get answers in English or Hindi, and every product enquiry, dealership request and callback request lands in Zoho CRM without anyone retyping it.
- Client
- Jain Irrigation Systems Ltd.
- What we built
- Q&A chatbot with Zoho CRM lead creation
- Languages
- English and Hindi
- Systems connected
- jains.com, Jains Connect app, Zoho CRM
About the customer
Jain Irrigation Systems Ltd. is a diversified agriculture company headquartered in Jalgaon, Maharashtra. Founded by Bhavarlal Hiralal Jain, it is one of India's best-known names in micro irrigation and is listed on the NSE and BSE.
The company serves farmers, dealers and distributors with irrigation systems and wider agricultural inputs, from drip and sprinkler kits to pipes, solar and food processing. Its website, jains.com, is the first place many of them go to find a product or a local dealer.
Company snapshot
- Company
- Jain Irrigation Systems Ltd.
- Headquarters
- Jain Plastic Park, Jalgaon, Maharashtra
- Industry
- Irrigation and agriculture
- Listing
- NSE and BSE
- Website
- jains.com
What they offer
The challenge
Jain Irrigation serves farmers, dealers and distributors who arrive at jains.com with very different questions: which drip or sprinkler system suits my field, how do I become a dealer, can someone call me back.
Before the chatbot, those visitors had to find the right page and fill in a form, or leave. Enquiries that did arrive had to be copied into the CRM by hand, which slowed follow-up and made it easy to lose a lead.
Jain needed a front door that answers common questions straight away, speaks the visitor's language, and hands sales a clean record in Zoho CRM.
What we built
Question-and-answer assistant
Visitors choose English or Hindi and then pick what they need. A product carousel presents drip irrigation, micro irrigation, sprinklers, HDPE and PVC pipes, green energy solutions and PVC sheets, each with an Explore link to the matching product page.
Guided lead capture
When someone asks for a product enquiry, a dealership or a callback, the bot collects their name, email and contact details one question at a time, then confirms what happens next. After each answer it asks whether they need anything else.
Automatic lead creation in Zoho CRM
The conversation is sent to the Jains CRM bridge, which creates the lead in Zoho CRM v8 with the right source, status and owner. Sales sees the lead the moment the chat ends.
From chat to CRM lead
Every enquiry follows the same path, so every lead arrives complete.
Visitor opens the chat
The welcome message introduces the assistant and links to the Jains Connect app and the online store.
Language and intent
The visitor picks English or Hindi, then Product Enquiry, Request a Dealership or Request a Callback.
Answers or details
Product questions get answers and links. Dealership and callback requests go through name and email cards to collect the contact details.
Lead created in Zoho CRM
The bot calls the bridge's
createLeadendpoint. The lead is stored with its source and assigned to the right Jains user.Team notified
Email notifications go out from the flow so the owner can follow up quickly.
Inside the conversation flow
The full flow is one canvas. A shared start leads into language and intent, then branches into a path for each type of enquiry, with each path ending in confirmation and notification.
What changed for Jain
- No manual entry. Leads reach Zoho CRM straight from the conversation, so nothing is retyped.
- Answers at any hour. Visitors get product information and dealership guidance without waiting for a person.
- Visitors in their own language. English and Hindi paths widen who can use the site comfortably.
- One integration, two channels. The same bridge serves the website chatbot and the Jains Connect app.
- Consistent lead data. Every lead carries the same fields and source, which makes reporting and follow-up simpler.